Who we are
John and Haley, a couple who found each other past the so-called "typical" timeline in life, but have never let convention define their paths. The story is one of building—not just businesses and homes, but a life rooted in purpose, vision, and a bit of boldness.
John honorably separated from active duty military after eleven years, carrying with him a strong sense of discipline and a wealth of experience in federal contracting. But his true passion has always been soils and land development, including the development of land outside of residential and commercial uses—a legacy laid down by before him by his grandfather and father. Now, he's following in their footsteps, blending time-honored craftsmanship with modern innovation.
Haley brings her expertise in sales, property management, and real estate to the table, serving as the steady hand that keeps the Lace Company focused on the long view. She balances the big dreams with the fine details, ensuring every project and investment moves forward with both strategy and heart.
Together, John and Haley embraced a non-traditional path—starting several businesses, acquiring real estate, and creating a life by design rather than default. Their son, Emerson, and ever-faithful dog, Cloud, are constant reminders of why they push boundaries and build with intention.
Together, they follow a simple belief: the best journeys rarely follow a straight line.